Communication Reference Books
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[edit] Online Sources
- Encyclopedia of Survey Research Methods Provides information about types of surveys, survey methods, ethical concerns and more.
- Encyclopedia of Television News Contains over 300 entries on the people, concepts and issues related to broadcast news.
- Blackwell Encyclopedic Dictionary of Marketing Provides long definitions of topics and concepts in marketing.
- Dictionary of Marketing Terms Offers definitions of terms in marketing.
- Handbook of Demographics for Marketing and Advertising Provides background information on demographics and market segments.
- Handbook of Strategic Public Relations and Integrated Communications Addresses the evolution of public relations since World War II, focusing on three stages: 1950s-60s, 1970s-80s, and the post-80s move toward integrated communications.
- Harvard Business Review on Marketing Collects articles -- classics and some on new topics -- on marketing.
- On the Art of Writing Copy Provides tips on writing effective copy for marketing, advertising and public relations.
- Theory and Research in Mass Communication Supplies information on the historical and theoretical context of mass communications as a field.
[edit] Reference Books
Unless otherwise noted, all books below are located in the Reference Stacks on the first floor of the library.
- Communication Yearbook Circulating Collection - Lower Level P87.C5974
- The Broadcast Communications Directory P87.5 D48 1989
- Encyclopedia of Communication and Information P87.5.E53 2002
- Encyclopedia of Television, Cable, and Video P87.5.R44 1992
- Communication and the Mass Media: a Guide to the Reference Literature P90.B53 1991
- Women and Mass Communication P94.5.W65 L45 1991
- Wall Street Journal Guide to Business Style and Usage PN4783.W26 2002
- Career Opportunities in Advertising and Public Relations HF5828.4.F54 1990
- Film Encyclopedia PN1993.45.K34 1998
- Film Review Annual PN1995.F465 1981-1989
- Magill's Cinema Annual PN1993.45.M33 1982-2005 (includes Indexes)
